Syarah Partners with Moyasar to Enhance Digital Car Buying Payments
Riyadh, Saudi Arabia – Syarah announced the signing of a memorandum of understanding with Moyasar during its participation in Money20/20 Middle East 2026 in Riyadh, with the aim of leveraging Moyasar’s payment gateway and developing the payment options available to Syarah customers. The agreement is part of Syarah’s efforts to expand its digital ecosystem and enhance the various stages of the car-buying experience through specialized technology solutions.
The collaboration, signed during the event that brings together leading regulatory bodies, financial institutions, fintech companies, investors, and technology leaders, reflects Syarah’s focus on building a more integrated car-buying experience that combines easy access to vehicles with the digital services associated with completing the purchase process, in line with the evolving automotive and fintech sectors in the Kingdom.
Syarah Digitally Enhances the Car-Buying Experience
Since its launch in Riyadh, Syarah has been offering a different car-buying model that allows customers to explore, select, and purchase new and used cars remotely, without the need to visit traditional showrooms.
The Syarah experience includes a range of services that support customers throughout the purchase process, including used-car inspections covering more than 200 points, the option to test-drive and return the car within 10 days in accordance with the applicable terms, vehicle delivery to the customer’s doorstep, and financing options.
Syarah serves customers across all regions of the Kingdom from its headquarters in Riyadh, leveraging an operating model that combines a digital platform, logistics infrastructure, and support services, enabling it to manage multiple stages of the car-buying experience within a single ecosystem.
New Collaboration During Money20/20 Middle East
The memorandum of understanding was signed on the sidelines of Money20/20 Middle East, which returned to Riyadh from September 14 to 16, 2026, with broad participation from regulatory bodies, financial institutions, fintech companies, investors, and technology sector leaders.
Money20/20 Middle East provides a platform that brings together the key influential stakeholders in the financial services ecosystem to discuss the technologies, trends, and partnerships shaping the sector’s next phase, with this year’s edition focusing on themes including the future of financial infrastructure, payments, technology-enabled finance, and the future of capital.
Syarah’s participation in the event comes amid the expanding role of digital technologies in sectors related to financial services and e-commerce, while the partnership with Moyasar highlights the importance of developing payment solutions as part of the digital car-buying experience.
Syarah Expands Payment Options Within the Buying Experience
Through its collaboration with Moyasar, Syarah is adding specialized payment solutions to its digital ecosystem, enabling it to enhance customers’ payment completion experience and benefit from the technical infrastructure provided by Moyasar’s gateway.
This collaboration complements the range of services Syarah has developed around the car-buying process. The experience is not limited to displaying vehicles and helping customers select them; it also includes the stages associated with completing the purchase and providing the digital means required for it.
This reflects Syarah’s focus on building a more connected buying experience, in which various digital services work together to reduce the steps customers need to navigate during their car-buying journey, while maintaining flexible access to the service from all regions of the Kingdom.
Moyasar: Specialized Payment Technology Infrastructure
Moyasar provides electronic payment technology solutions in the Saudi market and operates through a digital infrastructure that enables companies and platforms to integrate payment services into their websites, applications, and digital platforms.
The company provides application programming interfaces and developer tools for integrating payment solutions, in addition to supporting a range of payment methods used in the Saudi market, including mada, Visa, Mastercard, American Express, Apple Pay, and STC Pay.
Moyasar also operates within the regulatory frameworks approved in the Kingdom and holds a license from the Saudi Central Bank to provide electronic payment services, relying on technical infrastructure designed to deliver secure, reliable, and scalable payment operations.
A Partnership Supporting Syarah’s Next Growth Phase
The collaboration with Moyasar represents a new addition to the network of partnerships Syarah relies on to develop the digital car-buying experience by leveraging the expertise of companies specializing in technology, finance, and services related to purchasing.
Through this approach, Syarah continues to expand the range of services customers can access through its digital experience, alongside its growing presence in the Saudi automotive market and engagement with customers across all regions of the Kingdom.
For Syarah, payment solutions form part of a broader ecosystem the company is developing around the car-buying process, supporting its vision of delivering a digital experience that begins with browsing vehicles and does not end with selecting a car, but extends to the various stages customers need to complete their purchase and receive their vehicle.
