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About Smart
Logo and Branding

Key information
Origin:
German
Year of establishment
1994
Headquarters:
Ningbo, China
Dealer in SA:
Founder:
Nikolaus Hayek
Comprehensive information about Smart
The Smart car brand was established in 1994 as a result of collaboration between Mercedes-Benz and the watchmaker Swatch, under the leadership of founder Nicolas Hayek. Its headquarters is currently located in the Chinese city of Ningbo. Smart has gained global recognition as a pioneer in the compact and modern automotive industry, representing the ideal choice for those seeking practicality and comfort in urban driving. In the Saudi automotive market, Smart has solidified its position by offering economical and practical vehicles that meet the demands of major cities while keeping pace with environmental advancements, especially with the introduction of new electric models. The company is renowned for producing its iconic models such as the Fortwo and the Forfour, in addition to innovative SUVs that align with contemporary safety and performance standards.
